Zupai Blog

Insights on Web3 outreach automation, Telegram and LinkedIn BD strategies, and AI-powered sales tools.

General

Why General B2B Outreach Tools Don't Work for Web3

Most B2B outreach tools were designed for a world where cold email is the default channel. Web3 runs on Telegram. That one difference breaks nearly every assumption these platforms make about lead discovery, personalization, and compliance.

Zupai Team5 min read
Guides

How to Find Clients for a Crypto Launchpad or IDO Platform

A seller-side BD guide for launchpads and IDO platforms: how to source pre-TGE projects, qualify them on backers and community, reach founders early, and build a repeatable outbound pipeline.

Patrick Idungafa9 min read
Guides

Lead Generation for Web3 Audit Firms

Nobody wants an audit. They want to launch. Which is why the firm already in the conversation when the deadline appears wins.

Patrick Idungafa6 min read
Guides

How to Choose a Crypto PR Firm

A buyer-side guide to evaluating crypto PR firms: earned vs sponsored media, real relationships vs press-release spray, ROI, red flags, and pricing.

Patrick Idungafa9 min read
Guides

Lead Generation for Crypto PR Firms

A tactical seller-side BD guide for Web3 PR agencies: which projects need PR and when, where to find the signals, how to reach decision-makers, and how to scale outreach.

Patrick Idungafa9 min read
Guides

How Crypto Projects Choose a Marketing Agency

A buyer-side framework for vetting crypto marketing agencies, covering track record, channel fit, transparency, red flags, pricing, and how to run a trial.

Patrick Idungafa9 min read
Outreach

Cold DM Templates That Get Replies in Web3

The four things every high-reply Web3 cold DM has in common, plus copy-paste templates for market making, marketing, CEX listing, audit, and launchpad outreach across first touch, follow-up, and re-engagement.

Patrick Idungafa9 min read
Guides

How Much Does Crypto Marketing Cost in 2026?

A buyer-side breakdown of crypto marketing costs by channel, with 2026 ranges for KOLs, PR, community, paid ads, content, and agency retainers.

Patrick Idungafa9 min read